Digital rep firm Gorilla Nation has rolled out a new branded entertainment series for the Mediterranean foods brand Sabra on the social media-infused cooking site BakeSpace.com.
The three-part video series features BakeSpace host Babette showcasing healthy recipes using Sabra Hummus. The instructional videos are part of a broader campaign for Sabra, which includes a custom section on BakeSpace featuring articles on Mediterranean diets and cuisine, along with recipes and and a user-submitted recipe contest.
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