CARLE PLACE, N.Y. — Just in time for National Get Out of the Doghouse Day, July 19, 2010, 1-800-FLOWERS.COM (Nasdaq: FLWS), the world's largest florist and gift shop, has launched the Guy's Guide to Flowers(SM) to help men everywhere "get out" (and stay out!) of the doghouse. Whether it's a forgotten birthday, anniversary or a need to make amends, the new "Guy's Guide to Flowers" is a one stop resource for all those awkward and sometimes "hairy" moments. According to a recent study conducted by 1-800-FLOWERS.COM® and Wakefield Research, men make an average of one mistake a year that is so significant they give flowers to their loved one to help make up for it. With this new website, men can find unique gift ideas and tips that will help them feel confident when it comes to making a heartfelt apology.
"With the creation of the Guy's Guide to Flowers, we have created a one-stop resource where men can find appropriate gifts and advice for situations when they have not exactly been Prince Charming" said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM. "A fresh floral arrangement can help an apology go the extra mile and express feelings, emotions and love outside of words."
The Guy's Guide to Flowers offers features such as The Apologizer, a tool which provides gift ideas to help men in one of two situations. The Pre-Apologizer offers gift ideas to win over their significant other, even before he has the chance to make a mistake. In addition, the Post-Apologizer suggests the perfect resolution for men that have made a mistake and now want to make amends with their special one.
Also, the online resource recommends a variety of bouquets and gift ideas to celebrate every special occasion. With the Flower Finder feature, men can enter criteria based on the occasion and find the perfect bouquet suited for a birthday, anniversary, or that "just because" moment.
Through the launch of the Guy's Guide to Flowers, 1-800-FLOWERS.COM is reminding guys across the country that pairing flowers and gifts with an apology may help them get out, and stay out, of the doghouse. For more information on the Guys Guide to Flowers visit: www.1800flowers.com/guysguide.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM® earned the 2009 Gold Award in the Online Flower Delivery category from TopTenREVIEWS; the Company's Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category and the Company was recognized by Computerworld magazine as a Premier 100 IT Leader for 2010. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from the Wine Tasting Network® (www.winetasting.com) and Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Celebrations® (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
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