NEW YORK — The National "got milk" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table. The campaign continued with a stop in New York to show local residents how milk, with its unique combination of key vitamins and minerals, can help build stronger families.
Mom's ally for a strong and healthy family! The Mandriguez family dons the iconic mustache in New York to show how milk helps build a strong family. This mom knows that family dinnertime provides a host of emotional and health benefits and, when milk is part of the meal, the nutritional value immediately improves, since milk is naturally nutrient-rich like no other beverage. In fact, not only is it the leading food source of calcium and vitamin D, important for strong bones, but it's also a good source of high-quality protein for lean muscle and B vitamins for energy.
Milking the Moment. Milk Mustache celebrity and chef, Maggie Jimenez, conducted a live cooking demonstration with her daughter at the Milk Mustache Tour stop in New York to show how moms can help build a strong family by serving milk at the dinner table. Studies show that moms who drink milk are more likely to have daughters that drink milk; so every glass on the table should be filled with milk!
Please visit www.eligeleche.com to learn more about the Saborea el Momento tour. While there, make sure to share how you milk the moment with your family for a chance to win a trip to Miami to meet celebrity chef, Maggie Jimenez.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.
Source: Milk Processor Education Program
