UTICA — The Velvet Ice Cream Co. has launched its Ice Cream for a Cause initiative in which the company teams with charities and nonprofits, linking contributions to ice cream sales.
A portion of each sale will benefit the charity or nonprofit. Velvet has established two such relationships.
Sales of each carton of Velvet's Vanilla Lovers Trio benefits the Stefanie Spielman Fund for Breast Cancer Research. Vanilla Lovers Trio was repackaged into in a pink carton adorned with images of the distinctive pink breast cancer ribbons.
Sales of Velvet's newest flavor, Birthday Cake Ice Cream, benefit the Nationwide Children's Hospital Foundation. The carton features a cover photo of Amy Burchett, a 4-year-old from London, Ohio, who spent the first 99 days of her life in the hospital's neonatal intensive care unit.
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