McDonald's Corp. Chief Executive Jim Skinner vowed to vigorously defend the company in its use of toys to promote Happy Meals against a threat by a consumer group to sue the fast-food giant over the practice.
Mr. Skinner, in a July 6 letter to the executive director of the Center for Science in the Public Interest, blasted the consumer-advocacy group's stance that McDonald's use of Happy Meal toys is a deceptive and illegal marketing practice to lure kids into its restaurants.
"CSPI is wrong in its assertions and frivolous in its legal threats," Mr. Skinner wrote in the letter.
Last month, CSPI said it would sue McDonald's unless it stops using toys to promote sales of its Happy Meals within 30 days. The Washington-based group said using toy-related promotions violated state consumer protection laws in Massachusetts, Texas, the District of Columbia, New Jersey and California.
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