In the never-ending fight for the hearts, minds and wallets of shoppers, the newest battleground is the store aisles themselves.
Increasingly sophisticated, high-tech approaches are being used to get inside the minds of shoppers and figure out what moves them to buy at the final point of purchase.
Procter & Gamble recently partnered with a Swedish tech firm that developed an eye-tracking technology to analyze what catches the attention of shoppers when faced with an array of competing products on store shelves.
Kroger, the nation's largest supermarket owner, is diving ever deeper into what its shoppers buy, where they buy it and when, storing a massive amount of data so it can target shoppers with individual promotions and discounts designed to keep them coming back.
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