VIDALIA, Ga. (June 28, 2010) – What do Ogres & Onions have in common? Both made the front page of the Wall Street Journal. The Vidalia® Onion Committee’s “Shrek Forever After®, Vidalias® Forever Sweet” campaign made national news with the unique pairing of “Ogres & Onions” to promote the original sweet onion to kids and parents in conjunction with the release of the DreamWorks Animation film, Shrek Forever After®. &
“This is a day of celebration for the Vidalia industry—and indeed the produce industry,” says Wendy Brannen, executive director of the Vidalia Onion Committee. “We are drawing positive national attention to our healthy product and encouraging sales with America’s youth for years to come.”
Highlights from the article include background on the “Ogres & Onions” campaign, how the Vidalia Onion Committee was able to work Vidalia onions into kids’ diets and information on what makes Vidalias so special. Brannen’s source at the Wall Street Journal said that testimonials from parents and retailers combined with Vidalia onion sales data that proved the effectiveness of the program are what made the story front page news.
To date, over 32,000 people have entered the online Vidalia “Hunt ‘n Peel” Shrek trivia contest at www.VidaliaOnion.org. More than 400 articles have run in 23 states about the program—including CNN, the Los Angeles Times food page, and now the Wall Street Journal.
The Vidalia® Onion Committee was established in 1989 as Federal Marketing Order No. 955. The order authorizes production research and marketing promotion programs. The Vidalia® Onion Committee administers the order locally and consists of eight producer members and their alternates and one public member and an alternate.
Source: Vidalia® Onion Committee
