Because consumers are interested in making healthier food choices for themselves and their families, BI-LO has launched a new health and wellness initiative called BI-LO thrive!, which includes a full-time registered dietitian on staff to educate shoppers about healthy living alternatives.
Monica Amburn, RD, LD, will provide customers with free health and wellness tips, while showing shoppers that buying healthier foods can be affordable and easy to find in BI-LO stores.
Ms. Amburn will spearhead BI-LO’s efforts to offer nutrition and wellness solutions and help shoppers and their families achieve a balanced way of life. In addition to interacting with customers in stores and at BI-LO-sponsored events, she will also write a quarterly magazine featuring healthy cooking tips, fun fitness facts and other lifestyle recommendations. This magazine is free to all shoppers and is available in-store at all thrive! product displays.
BI-LO thrive! will be supported by radio and circular advertisements, where program-specific items will be called out in detail by Ms. Amburn.
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