Rancho Dominguez, CA – Roger O’Brien, President and CEO of Santa Monica Seafood, announced that the Company’s Seattle Fish Company of New Mexico division, acquired April 1st of 2018, will begin doing business as Santa Monica Seafood as of December 1st. They will no longer use the Seattle Fish Company of New Mexico name.
Roger O’Brien said, “We want to take advantage of Santa Monica Seafood’s stronger brand name as well as to minimize confusion with other similarly sounding seafood distributors. Other than the name change, it’s business as usual.”
O’Brien noted that invoices, packaging material and other written materials, building signage, driver uniforms, truck wraps and other external visible signage will now show Santa Monica Seafood Company on them and their website will be incorporated into Santa Monica Seafood’s website. Otherwise, the Management Team, Sales Reps and other employees remain in place and they continue to operate out of their same facility in Albuquerque.
ABOUT SANTA MONICA SEAFOOD – Santa Monica Seafood, as a privately-owned company for the past 79 years, is the largest specialty wholesale distributor of fresh and frozen seafood in the Southwestern U.S. with its 120,000 square foot corporate offices and main processing facility located in
Rancho Dominguez, California, along with additional satellite distribution and/or processing locations in California, Arizona, Nevada, Illinois, New Mexico and Texas. Santa Monica Seafood also owns and operates two retail stores and cafes – in Santa Monica and Costa Mesa, CA – which specialize in seafood and seafood related products. Santa Monica Seafood was the first and still the only seafood company in the United States to achieve the internationally recognized FSSC 22000 certification for food safety management systems and ISO 14001 certification for environmental management programs, as well as BAP certification for its Rancho Dominguez facility for repacking salmon, shrimp and tilapia products.
Source: Santa Monica Seafood
