ABERLOUR-ON-SPEY, SCOTLAND – Walkers Shortbread will add a new higher fiber offering to its range of delicious and healthful oatcakes and unveil fresh new packaging at the Summer Fancy Food Show on June 27-29 at the Javits Center in New York City (booth #2536).
Highlights of the 2010 oatcakes range include:
Thick & Crunchy Oatcakes with Bran: Using a wholegrain bran oatcake recipe with no added sugar and containing only naturally occurring sugars, the new offering includes olive oil in its blend, contains no trans fat and is low in saturated fat.
Highland Oatcakes: Wheat flour has been removed from this crisp and crumbly product, which has no added sugar and contains only naturally occurring sugars. The new oil blend uses reduced saturated vegetable oil has a 34% reduction in saturated fat and the wholegrain pinhead oats have 25% more fiber.
Fine Oatcakes: The improved product has no added sugar and uses only naturally occurring sugars. Its new oil blend reduces saturated fat by 40% and the wholegrain oats have 21% more fiber.
Mini Oatcakes: Wheat flour has also been removed from the new recipe, which contains all wholegrain oats with 30% more fiber. There is no added sugar and only naturally occurring sugars. The new oil blend uses reduced saturated vegetable oil to lower saturated fat by 40%. Mini Oatcakes make stylish entertaining a breeze as their size makes them ideal for snacks or small cocktail canapés with simple or imaginative toppings.
Scottish Biscuits for Cheese: This sampler contains a variety of coarse and fine oatcakes made with the finest quality oats and pure Highland water.
The redesigned packaging for the 10.6 oz cartons features dramatic and appealing product photos, with a selection of toppings to give consumers serving suggestion ideas for these characteristically Scottish crackers. A hint of the unique texture of the oatcakes is given by the little crumbs in the foreground of each image.
Oatcakes have been a traditional Scottish staple for centuries. The popular Walkers Oatcakes, baked in the village of Aberlour in the heart of the Scottish Highlands, are made from naturally wholesome wholegrain oats high in cholesterol fighting fiber. They all contain only naturally occurring sugars, are suitable for vegetarians, and are certified kosher OUD. Saturated fat has been reduced in all products and there are no genetically modified ingredients, hydrogenated fats, artificial colors, flavorings, or preservatives.
Whether for breakfast with cheese or jam, for lunch with a salad or soup or as an appetizer before dinner, the crumbly texture and benefits of Walkers Oatcakes make them irresistible for the health-conscious consumer.
Walkers Oatcakes are so exceptional that the company was awarded a Royal Warrant of Appointment in the U.K. as The Supplier of Oatcakes to the Queen.
Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family continues to operate its original retail shop in Aberlour in the Highlands to stay in touch with its roots. In addition to receiving the Queen's Award for Export on three occasions, Walkers has earned numerous British, Commonwealth and International awards, including a Grand Gold Medal award from Brussels-based "Monde Selection." Walkers offer the widest range of shortbread, traditional cookies, cakes, oatcakes, meringues and puddings to over 80 countries internationally. The company's products contain no artificial flavorings, colorings or additives and are certified kosher OUD.
Source: Walkers
