Kingsville, ON – As part of its ongoing commitment to inspire consumers to live healthier lives, SUNSET® has once again partnered with the Movember Foundation to raise funds and awareness about men’s health. This year’s $20,000 donation brings the total amount raised by SUNSET® for the Movember Foundation to $80,000.
“In 2014, our Kumato® tomato was named one of the healthiest foods for men by Men’s Health magazine which inspired us to partner with the Movember Foundation and support their vision to have an everlasting impact on men’s health,” CEO Paul Mastronardi explained. “With our #MOKUMATO campaign, we’re giving consumers a platform to salute the fathers, brothers, friends and partners who inspire them. It’s a fun campaign to inspire men to get serious about important men’s health issues.”
Throughout the month of November, social media users are invited to share photos on Twitter, Facebook, or Instagram of men who inspire them with #MoKumato and #Movember. Additionally, SUNSET® Kumato® tomato limited edition packages will have peel-off moustache shaped labels that promote the Movember Foundation. Consumers are encouraged to pose for a selfie with the moustache and post the photo with the same hash tags. No purchase is necessary and alternative methods of entry are posted at sunsetgrown.com/movember. Every Friday during the month of November, SUNSET will randomly select one of the contestants and reward a prize pack valued at over $200.
In addition to viewing an inspiring and heartwarming gallery of user generated photos, visitors to sunsetgrown.com/movember can view infographics about men’s health, view the progress of SUNSET’s mo’-growers, and donate to the company’s Movember Foundation fundraising team.
Kumato® is a registered trademark of a Syngenta Group Company
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About SUNSET®
SUNSET® is a pioneer and industry leader in the gourmet greenhouse industry that grows and markets nationally recognized brands such as the Campari®, Zima®, Angel Sweet® and Kumato® brand tomatoes. Family owned and employee managed for over 60 years, SUNSET® prides itself on producing consistently flavorful gourmet tomatoes, peppers and cucumbers. Click here to access more SUNSET® news releases. To learn more, visit sunsetgrown.com
About the Movember Foundation
The Movember Foundation has one goal: to stop men dying too young. As the only global charity tackling men’s health issues year-round, the foundation supports the following causes: prostate cancer, testicular cancer, mental health, and suicide prevention. Since 2003, the support of more than 5 million men and women has funded over 1,200 innovative projects across more than 20 countries. To donate or learn more, please visit movember.com.
Source: SUNSET®
