Local food startups need one marketing tool more than anything: to get into shoppers’ mouths. Albertsons hosted a pitch competition this week to give them a chance to do just that.
Entrepreneurs making products from organic fruit teas to chocolate-dipped energy bars went head-to-head to demonstrate why Albertsons should stock the shelves of its Broadway Avenue store with their products.
That’s a coveted spot for many of the startups. They typically find their customers online, at farmers markets or at small retailers. And Albertsons, the Boise grocery chain, hinted that the winner might secure an 83-store regional deal, too.
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