MONTRÉAL – Parmalat Canada has always been proud to offer to Canadians high-quality milk entirely sourced from Canadian milk producers and announces today that all of its Lactantia and Beatrice fluid milk products will soon be displaying the Dairy Farmers of Canada's blue cow logo. Canadians can continue to enjoy the skills and expertise of dedicated Canadian dairy farmers and the Parmalat Canada team in every glass of milk.
The blue cow logo will gradually appear on Lactantia's and Beatrice's range of milk and cream within the next three to four months, or as soon as the current inventory is depleted.
"All the fluid milk currently available in Canada comes exclusively from Canadian farms: Lactantia and Beatrice are no exception. As a key stakeholder and major employer in the Canadian dairy and agri-food industry, the entire Parmalat Canada team is committed to processing and distributing milk that is 100 % Canadian, and is proud of doing so. This high-quality and nutritious milk is produced and processed in Canada by local women and men who are passionate about Canadian dairy. We celebrate this dedication and understand that our consumers also value it. Today, as always, Lactantia and Beatrice milk is 100% Canadian. By adding the blue cow logo to our products, we are sending a clear and powerful message to our consumers," says Marco De Palma, General Manager, Fluid and Distributors, Parmalat Canada.
Dairy Farmers of Canada is pleased with the announcement from Parmalat Canada. "The blue cow logo is an assurance for Canadian consumers that the dairy products they buy are 100 % made from Canadian milk. Parmalat Canada's decision is a commitment to and a proof of confidence in Canadian dairy farmers and the high-quality milk they produce daily. It's a strong message," says Jacques Lefebvre, CEO of Dairy Farmers of Canada.
About Parmalat Canada
With over 120 years of brand heritage in the Canadian dairy industry, Parmalat Canada markets a variety of high-quality food products that help Canadians keep balance in their lives. Parmalat Canada produces milk and dairy products, yogurt, cheese and table spreads. Our employees continued commitment to quality and innovation has helped Parmalat Canada become one of the largest, most dynamic food group companies in Canada, employing nearly 3,000 people in 16 operating facilities across the country, including 6 milk facilities. Our parent company, Parmalat SpA, is listed on the Italian Stock Exchange in Milan under the ticker symbol PLT. http://www.parmalat.ca/
Source: Parmalat Canada
