ABA aims to educate consumers about the health benefits, flexibility and convenience of grain foods and demonstrate that healthy eating patterns, which include grains, can easily fit into an individual’s everyday life, acknowledging diverse cultural backgrounds, tastes and budgets. ABA strives to ensure that you, as a member, have the opportunity to lead informed communication about why grain foods are nutritious, delicious and economical and why they’re a food staple during National Bread Month and throughout the holiday season.
In collaboration with the Grain Foods Foundation, we are pleased to share the National Bread Month social media toolkit to accomplish these goals. Cohesive, cross-industry messaging is important, and ABA hopes you use this toolkit to strengthen the baking industry as you share these messages with your customers.
How to Participate
To read the rest of the story, please go to: American Bakers Association