Spring Meadow knows that breast cancer stands no chance when we work together to find a cure. This year, the Invincibelle Spirit Campaign hit a significant milestone in its drive to raise money for research — a milestone reached through the collective efforts of garden centers across the U.S. — and they're not done yet. Here's why it is succeeding, why the campaign keeps growing, and how you can join the movement for a cure.
Since 2009, Spring Meadow Nursery, a Proven Winners® member headquartered in Grand Haven, MI, has donated $1 to the Breast Cancer Research Foundation® (BCRF) for every Invincibelle® Spirit Hydrangea marketed under the ColorChoice® brand and sold in garden centers. 2018 has been a big year for the campaign, which surpassed its original $1 million donation goal in less than ten years! The team at Spring Meadow is reinvigorating its campaign for the next million with a versatile marketing campaign that garden centers can easily use to attract customers while raising money for an important cause.
The inspiring pink hydrangea
“This campaign can be traced back to the introduction of the first pink Hydrangea arborescens, which was developed by Dr. Tom Ranney at North Carolina State University,” explains Natalie Carmolli, Marketing and PR Specialist at Spring Meadow. “It was named the Invincibelle Spirit hydrangea because of its beautiful pink blooms and, like those who are batting breast cancer, its ability to thrive in adverse conditions.”
To read the rest of the story, please go to: Four Star Greenhouse
