LAKELAND, FL – Produce for Kids® will launch a healthy eating campaign with produce partners at Publix Super Markets on Sept. 26 that will raise funds for local Feeding America® member food banks. The campaign is in its 16th year and is celebrating more than 3.6 million meals* donated to families in need and more than $546,000 for Feeding America programs that benefit families and children in Publix market areas. Publix shoppers will have access to registered dietitian-approved healthy meal solutions, recipes and content. The Publix partnership has raised, in total, more than $3.2 million to benefit local charities within the seven-state Publix footprint since 2002.
The Publix Produce for Kids campaign, which will run through Oct. 24, is supported by six participating fresh fruit and vegetable companies including Avocados From Mexico, CrunchPak®, Del Monte® Foods, Little Bear®, Marie’s® and Michigan Apples. Publix customers are encouraged to support these brands by eating more nutritious fruits and vegetables. Shoppers can visit produceforkids.com/publix to access recipes and healthy ideas.
“At Publix, we want to help our customers meet their health and wellness goals by offering a wide variety of fresh fruits and vegetables in our stores,” said Maria Brous, media and community relations director for Publix. “We are proud to partner with Produce for Kids on an effort that helps families make better choices to meet their lifestyle needs while supporting our communities.
Customers can identify partner brands through in-store signage, featuring the Produce for Kids and Feeding America logos, displayed in Publix produce departments. Signage directs customers toproduceforkids.com/publix, which features more than 450 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details and healthy tips. Customers are encouraged to share healthy recipes from their own kitchen and inspiration during the campaign using the hashtag #produceforkids.
“Over 16 years, the Publix produce department has worked year over year to raise nearly $3.2 million,” said Trish James, vice president of Produce for Kids. “Our shared vision has allowed the campaign to educate customers on the value of fresh produce while supporting children and families in the Publix market area.”
The campaign will raise funds for local Feeding America member food banks including: Community Food Bank of Central Alabama, Feeding the Gulf Coast (formerly Bay Area Food Bank), Montgomery Area Food Bank, Food Bank of North Alabama, Feeding South Florida, Second Harvest Food Bank of Central Florida, Feeding Tampa Bay, America’s Second Harvest of the Big Bend, Harry Chapin Food Bank of Southwest Florida, All Faiths Food Bank, Treasure Coast Food Bank, Atlanta Community Food Bank, Golden Harvest Food Bank, America’s Second Harvest of Coastal Georgia, Feeding the Valley Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Food Bank of Northeast Georgia, Second Harvest Food Bank of Metrolina, Food Bank of Central & Eastern North Carolina, MANNA FoodBank, Inter-Faith Food Shuttle, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Middle Tennessee, and Feeding Northeast Florida.
For more information about the Publix and Produce for Kids campaign, visitwww.produceforkids.com/publix.
*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.
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About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6.4 million to charities that support children and families. To learn more about Produce for Kids and healthy eating, visitwww.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Publix
Publix is privately owned and operated by its more than 1905000 employees, with 2017 sales of $34.6 billion. Currently, Publix has 1,197 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. The company has been named one of Fortune’s 100 Best Companies to Work For in America for 21 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s website, corporate.publix.com.
About Feeding America®
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.
Source: Produce for Kids®
