FORT VALLEY, GA – With bold branding, dynamic packaging and unmatched consistency in quality and flavor, Pecan Nation launches in the U.S. this Fall. Colorful stand up shippers and a smaller than expected 8-oz re-sealable bag highlights the new brand, Pecan Nation as it encourages more trial at point of purchase and breathes new energy into a booming category.
Reinforced by the American Pecan Council’s multi-million dollar nationwide consumer awareness campaign, pecans are making a comeback in the U.S. from indulgent to healthy. Pecans are setting the stage to be transformed from a baking ingredient to a year-round healthy snack and staple of consumers’ overall wellness program.
Pecan Nation kicks off this Fall targeting consumers who are already seeking their seasonal go-to nut while transitioning the pecan nut lover to an every-day consumer. The Pecan Nation brand team will work with retail partners to establish America’s only indigenous nut as a year-round produce department staple and build category sales. Pecan Nation has a healthy array of marketing support materials and programs to assist produce departments grow America’s next super-nut: the pecan.
“The pecan category is missing that bell cow … a destination brand that consumers can rely on year after year. That’s why we’ve created Pecan Nation. We needed a way to share these amazing pecan varieties so other families can share in the same passion we have for pecans. The timing is perfect to introduce a nut of this quality to the retail trade,” notes Duke Lane, 5thgeneration pecan and peach farmer and Managing Partner of The Genuine Georgia Group.
Pecan Nation features flavor that is fresh and unique: naturally sweet, buttery and moist instead of dark brown, chalky and dry. Pecan Nation hand selects the best varieties that are grown including the Elliot and Caddo varieties.
“Our families grow many varieties of pecans but we let our moms and grandmothers pick the special varieties that fill the bags of Pecan Nation. All pecans are not created equal and the matriarchs of our families have the most discerning pecan palettes on earth. They choose the best of the best each season and, like an obedient child, we do exactly what they say! You’ve never eaten pecans that taste this good, I guarantee it,” shares Will McGehee, 5thgeneration pecan and peach farmer and Founding Partner of The Genuine Georgia Group.
Pecan Nation is shipping now for Holiday Sales in a 24-unit case or a 48-unit pre-packed display shipper. For more information about Pecan Nation, contact the Genuine Georgia Group at 478.822.9210 or will@genuinega.com. For more information about the Genuine Georgia Group, go to http://www.genuinega.com.
Source: American Pecan Council
