MOORESVILLE, N.C., June 3 — A North Carolina grocery store's highway billboard for a new line of beef is drawing the attention of commuters by radiating the smell of grilling steak.
The Mooresville billboard for Bloom grocery stores is wafting the scent of steak along River Highway, using a system created by ScentAir of Charlotte, N.C., The Charlotte Observer reported Thursday.
Bloom spokeswoman Christy Phillips-Brown said the sign is scheduled to emit the scent every day from 7 to 10 a.m. and 4 to 7 p.m. until June 18.
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