New Holland, PA – Alouette Cheese will introduce three new products at the International Dairy-Deli-Bakery Association Show (IDDBA) this June 6-8 in Houston, Texas. The three new products include Alouette Entertaining Logs in Garlic & Herbs and Sundried Tomatoes flavors; an Alouette Brie Log; and Alouette Cheesecake, a limited edition spreadable cheese. All three new products will be showcased and offered to attendees during a special preview at Booth #2027.
“As a leader in the specialty and gourmet cheese category, Alouette continually strives to bring new and innovative products to the consumer that can be used for quick and seamless entertaining,” said Marketing Director, Rafael Lampon. “We are thrilled to be able to offer a sneak peak and first taste of these new products to our valued retailers during this year’s IDDBA.”
Perfect for holiday and everyday entertaining, all three new products will be available to ship to retailers starting in August of 2010:
· Alouette Entertaining Logs: These premium spreadable logs, available in two new flavors, have a cream cheese base and creamier texture which offers a more spreadable and easier to slice cheese. The Garlic & Herbs flavored log is garnished with crunchy toasted almonds and parsley for a delicious fresh garlic taste. The Sundried Tomatoes flavored log is a superb balance of tangy tomato and sweet fresh basil.
· Alouette Brie Log: This new product serves up Alouette’s creamy, fresh and all-natural Brie in a log form. The new varietal adds a sophisticated, yet simple, touch to any home entertaining or everyday snack occasion, and is a conveniently sliced and wonderful addition to any cheese platter.
· Alouette Cheesecake: A limited edition spreadable cheese available just in time for the holiday season, Alouette Cheesecake is an all-natural, dessert-inspired spreadable cheese. The new flavor adds the perfect complement to graham crackers, vanilla cookies, bagels and fresh fruit. It can also be used in holiday baking.
Greg Gable, Executive Chef for Alouette, has created new recipes and serving suggestions incorporating all three new products. Alouette also offers recipes, serving suggestions and nutritional values on www.alouettecheese.com.
About Alouette
The Alouette brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette Spreadable Cheese flavors as well as other specialty cheese products, such as the 2009 Chef’s Best award-winning Baby Brie. Today, Alouette is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.
For recipes, serving ideas and entertaining tips, visit www.alouettecheese.com
The Chef’s Best Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. For more information regarding American Culinary Chef’s Best, visit www.chefsbest.org.
About Chef Greg Gable
Chef Greg Gable joined Alouette in 2007 as Executive Chef. Gable first acquired critical acclaim during his 13 years at Le Bec Fin, one of Philadelphia's finest dining institutions. He has also received several accolades, such as the Philadelphia Inquirer’s 3 Bells Award of Excellence and the Wine Spectator Award of Excellence. Gable is a graduate of the Culinary Institute of America in Hyde Park, N.Y.
Source: Alouette