The Food and Drug Administration suggested last week it would begin enforcing the agency’s definition of milk, which references products that come from animals that lactate, posing a potential marketing challenge for makers of plant-based beverages that use the term.
A new Morning Consult/Politico poll suggests some consumer support for the move, with 46 percent of U.S. adults saying the label “milk” should not be used to describe nondairy beverages. The survey of 2,203 adults was conducted July 19-23, with a margin of error of 2 percentage points.
Adults age 65 and older showed the strongest support for the FDA’s potential label enforcement (66 percent). Young adults, or those ages 18-29, showed the strongest support for allowing nondairy beverage makers to call their products “milk,” at 39 percent.
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