Washington D.C. – Avocados From Peru (AFP) has invited California Walnuts to join them in participating in Walmart Wellness Day on July 21st by offering in-store demos in 1,900 locations. This is the first time ever that two nutrient-rich food brands have joined forces to offer in-store demos on Walmart Wellness Day. This event is the largest health fair in the country and will provide thousands of children and families with access to various health services including health screenings, immunizations and blood pressure screenings.
“We are thrilled to be demoing a delicious Peruvian avocado and California Walnut Superfood Salad at Walmart Wellness Day events across the country,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This initiative will allow consumers to taste our delectable avocado and walnut recipe and inspire them to incorporate more nutrient-rich ingredients, such as Peruvian avocados and California walnuts, into their everyday cooking.”
To support this initiative, AFP will be delivering mobile ads in a 5-mile radius around each Walmart location nationwide as well as geo-targeting consumers in each location on social media. For more information about Walmart Wellness Day visit: https://corporate.walmart.com/photos/walmart-wellness-day
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or emailinfo@avocadosfromperu.com
Source: Peruvian Avocado Commission
