After McDonald’s Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.
Its overall sales have weakened in the U.S., market share has shrunk, and McDonald’s has identified lost breakfast customers as the main culprit.
Now the world’s biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 “Seinfeld” episode — selling only the tops of muffins.
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