Green-hearted folly hit the jackpot
The search for new, unique flowers often leads to funny situations and popular newcomers. The story of Dümmen Orange’s expressive Grassheart roses speaks volumes. Finished Product Sales Manager, Wout Oor: “In the past they would have been thrown away as rejects.”
Grassheart
Traditional eyes examine rose varieties extremely critically. With that in mind, Wout Oor took a huge gamble when he took the first Grassheart roses to the IPM in Essen, Germany. “This rose is the result of a cross-breeding experiment,” he explains. “When the plant was growing, and that tiny green heart appeared in the flower, we initially frowned: a failure? At the same time, we thought the rose was very special. At that time, we had to wait to see if the green heart would appear in the other plants as well. So, we grew another twenty plants. And yes: the ‘wild’ green heart was there, just like the beautiful long stems. The Grassheart was born, as was the idea of doing something with it.”
To read the rest of the story, please go to: Dümmen Orange
