Bancroft, Wis; May 27, 2010 – As part of an on-going rebranding of the organization, RPE re-launched an updated version of its website at www.RPEproduce.com on May 24.
A reflection of the updated RPE brand and messaging, the site is a central location for both trade and consumer information. The new website is a communication resource for news, product information, sustainability and food safety updates along with recipes and cooking tips.
For consumers, RPEproduce.com focuses on potatoes, the core of the RPE business, providing recipes and cooking tips, along with nutritional information. For retailers, the site includes information on all product lines including potatoes and onions, in addition to all brands and product specifications, as well as company resources and food safety.
Randy Shell, RPE Vice President of Marketing commented, “The growth and evolution of our company has been central to all of our marketing during the past year. With expanded locations and products, increased acreage and new brands, resources like the enhancement of our website will further the quality of our service to our customers and our consumers.”
The RPEproduce.com website also houses information on RPE’s newest product line Tasteful Selections, a line of small, premium potatoes in a variety of colors and flavors for both retail and foodservice. In addition to the RPE site, you can link directly to the Tasteful Selections webpage at www.TastefulSelections.com for more information.
Source: RPE