Shatto Milk Company ECLIPSE Milk has been named as a finalist for the 2018 World Dairy Innovation Awards 2018 in the category of Best Dairy Drink.
Now in their 12th year, the World Dairy Innovation Awards are designed to celebrate excellence and innovation across every category of the global dairy industry. Those who made the shortlist for this year’s scheme represent a real cross-section of innovation, including companies from all over the world.
The overall winners in each category will be revealed as part of a gala dinner at the Global Dairy Congress – held this year in Warsaw, Poland – on 20 June. The category name and the finalists are noted below.
Best Dairy Drink
Amul – Irish Drink Mocktail
CP-Meiji – Meiji Start
Nanyang Polytechnic – Fleuryo High Calcium Yoghurt Drink
Shatto Milk Company – ECLIPSE Black Milk
Wdairies + WDOM – Lactose Free Real Dark Chocolate Milk
A portion of what was submitted to the awards committee is as follows:
Best Dairy Drink: Eclipse Black Milk
On August 21, 2017, thousands of people flocked to see the first American total solar eclipse since 1991. So we celebrated this historical event by making history of our own, by becoming the first company in America to sell Black Milk. That’s right, a dairy drink as black as the dark side of the moon. This Cookies ‘n Cookies ‘n Cream-flavored concoction was presented in a limited run of 6,500 bottles, which apparently wasn’t quite enough. The bottles sold out at retailers across Kansas City in a matter of hours.
If you’re a little skeptical about all this Black Milk business, you’re not the only one. The cows were a bit confused, to say the least. Their side of the story is told on the back of the bottle, featuring quotes like, “WHAT IS HAPPENING!?! WHERE DID THE SUN GO!?! IS THIS THE END!?!,” and other common concerns a spooked cow might have.
“We are extremely excited about this wonderful news”, said Barbara Shatto “We worked very hard to do something special to celebrate the Eclipse this past summer, with that we were able to offer the worlds first black milk, in a special bottle designed by our friends at Sullivan, Higdon and Sink.” “We are super excited to represent the Kansas City area in Warsaw, Poland for this global conference.”
Source: Shatto Milk Company
