Los Angeles, California – Dulcinea Farms™, part of Pacific Trellis Fruit, is helping make life (and tracking sales) easier for the entire melon category – or at the very least those who sell the yellow mini seedless variety.
“This is really rooted in a shortcoming we identified over the past year – specifically, the inability to differentiate and track sales between full size yellow seedless watermelons and our SunnyGold® Yellow Mini Seedless watermelons due to the fact there was previously only one PLU issued for all yellow seedless watermelons”, explains Josh Leichter, General Manager of Pacific Trellis Fruit / Dulcinea Farms. “It was a source of frustration for us as well as for some retailers we’re working with.”
The new PLU (3494) resolves this issue by allowing to track sales of Yellow MINI Seedless watermelons separate from sales of Yellow FULL SIZE seedless watermelon, which will continue under the existing PLU (4341).
The PLU was reviewed during a recent meeting of the International Federation of Produce Standards (IFPS). The approval is confirmed as of May 11, 2018 and part of IFPS’ searchable PLU Database .
About Pacific Trellis Fruit / Dulcinea Farms:
Established in 1994, Pacific Trellis Fruit and is one of North America's top year-round growers, packers and marketers of premium fresh fruit, including grapes, peaches, plums, nectarines, cherries, and citrus as well as pears, apples, kiwis and mangos. With the acquisition of Dulcinea Farms in 2014, Pacific Trellis Fruit added PureHeart® mini seedless watermelons, Tuscan Style™ Cantaloupe and SunnyGold® yellow mini seedless watermelon amongst other premium melons to its portfolio. Pacific Trellis Fruit is headquartered in Los Angeles, CA – with sales offices in Fresno, CA, Gloucester, NJ and Nogales, AZ.
Source: Pacific Trellis Fruit / Dulcinea Farms
