PORTLAND, Maine — Wild Blueberry Milk from Oakhurst Dairy will hit store shelves on Friday, May 25, just in time for the summer season. Milk and blueberry lovers will find the quarts and pints of the new Wild Blueberry Milk in the dairy and refrigerated sections of grocery and convenience stores for a limited time only – from May to October.
The idea for Wild Blueberry Milk started about a year ago with a simple Facebook post on April Fool’s day that playfully suggested Oakhurst might launch a jelly bean milk. “Our Facebook fans went crazy about the idea of a new flavored whole milk,” said John Bennett, president of Oakhurst Dairy. “We had been thinking about expanding our line of flavored premium milks for months, and this excitement, combined with renewed consumer interest in whole milk, crystalized our decision.”
Consumers are rediscovering the health benefits of whole milk resulting in higher national sales. According to Dairy Business, whole milk sales are up 2.4 percent this year and flavored whole milk sales are up 9.2 percent.
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