Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an Ipsos consumer poll conducted this month on behalf of the Society of American Florists.
The poll, which surveyed roughly 1,048 adults age 18 and older from the continental U.S., Alaska and Hawaii, found that one in three American adults bought cut flowers or plants as gifts for Mother’s Day this year — a percentage that’s in line with 2017 (35 percent) and 2015 (35 percent). (SAF did not commission a survey in 2016.)
The poll also found that, compared to last year, consumers appear to have spent less on holiday flowers and plants and that fewer consumers shopped at retail flower shops and garden centers, while supermarkets’ share of the holiday market increased.
To read the rest of the story, please go to: Society of American Florists
