PORTLAND, Ore. – During the month of May, USA Pears is engaging consumers with the How Do You Anjou? Instagram contest. The contest is a way to raise awareness and excitement about the availability of Anjou pears during the spring and early summer. The promotion will emphasize the versatility of the Anjou pear, whether it is being enjoyed in the kitchen or on the go. With one medium-sized pear providing 6 grams of fiber (24% of daily recommended value), as well as being a good source of vitamin C, pears make for a delicious and nutritious heart-healthy snack.
Kicking off on May 4 and concluding on June 7, the contest is taking place on Instagram. Participants will be entered to win when they take a picture of their pear and share it with the #HowDoYouAnjou hashtag. They will also need to follow and tag @USAPears. Shared pictures will be judged on creativity and presentation. On June 8, USA Pears will select one winner, who will be awarded a box of pears and a USA Pears backpack along with other small prizes. The winning photo will also be shared on the USA Pears social media accounts.
2018 marks the third year USA Pears will be running the How Do You Anjou? contest. It is meant to highlight the Anjou pear as the most ubiquitous pear variety nationwide, and also as the U.S. variety still available in the spring.
"Late spring is the perfect time to remind consumers that Anjou pears are still available at many grocery retailers. Asking people to share pictures of their pear on social media is a fun and engaging way to remind them about the versatility and nutritional benefits of Anjou pears," said USA Pears Marketing Director Kathy Stephenson. "With How Do You Anjou?, we are also encouraging people to think creatively about the unique places they can enjoy a pear."
The contest landing page can be accessed HERE.
To join in on all the fun and ins-pear-ation, make sure to follow @USAPears on Instagram, Facebook and Twitter.
About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at info@usapears.com or 1 (800) 547-4610, as well as visit the Trade.USAPears.org website.
Source: USA Pears
