Amazon is planning new Whole Foods benefits for its Prime members, sources told CNBC.
The new perks will bring the might of Amazon's membership program to the grocery industry, folding Whole Foods into a network other grocers will struggle to compete with. It will give Amazon vendors, many of which are niche and small, special access to Amazon's vast shopper base.
Roughly 75 percent of Whole Foods shoppers are Amazon Prime members, but less than 20 percent of Amazon Prime members are Whole Foods shoppers, a source told CNBC.
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