Lately bakeries seem less like pit stops—a place to grab a scone on the way to the office—and more like destinations. People are traveling across town to try the crazy matcha croissants that are taking over the internet, or the culty morning buns that’ll make you forget you decided to go gluten-free. So why should you hit up a new-school bakery right now?
If you ’gram it, they will come. At least that seems to be the philosophy behind the surge in ultraphotogenic sweets you’re seeing, from jet-black doughnuts to Technicolor croissants. Just because a rainbow bagel photographs well doesn’t mean we want to eat it, but when the sweets taste as good as they look (Exhibit A: The matcha-lemon croissant from NYC’s Supermoon Bakehouse, above), we don’t mind being superficial.
Architectural Digest Would Approve
When designing the patisserie arm of Austin’s hipster-Gallic Le Politique, designer Melanie Raines wanted to evoke spaces like L.A.’s Bottega Louie and Paris’ Ladurée, filtered through a casual downtown lens. This means white Carrara marble counters, powder-blue tiled floors, and the pièce de résistance: hand-screen-printed wallpaper from Portland, Oregon, design studio Makelike. (Which you can buy!) “This isn’t a very fancy patisserie where you don’t want to bring your children,” Raines says. “The vibrant wallpaper really plays to that.”
To read the rest of the story, please go to: Bon Appetit