ALEXANDRIA, VA — To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom.
Watch and share this video — youtu.be/NqLBg3Yh2VA — to promote your prom flowers business.
The 26-second video asks, "Which Prom Personality Are You?" and shows corsages that illustrate each prom flower personality featured in the Prom Quiz on SAF's consumer site ataboutflowers.com/promquiz and urges viewers to take the quiz.
"The video's square format is made-for-Instagram — where the teens are — and can be posted on all social media channels, websites and blogs," said SAF Vice President of Marketing Jennifer Sparks. "The message it conveys to high schoolers is that flowers are the perfect way to highlight their unique individuality, and the Prom Quiz is a fun way for florists to engage social media followers and promote their expertise with prom flowers."
Along with the new video, SAF's Prom Resource Center at safnow.org/prom includes 36 suggested social media messages for members to use touting the Prom Quiz tailored specifically for Instagram, Twitter and Facebook, such as:
- For Instagram: Classic, trendy, bold & daring, artsy & edgy, eclectic — which are you? Find out at aboutflowers.com/promquiz! #prom #promdress #prom2018 #prom2k18 #seniorprom #juniorprom
- For Twitter: Want unique prom flowers? Call us — and take this quiz! http://bit.ly/promquiz #prom #promdress #prom2018 #prom2k18 #seniorprom #juniorprom
- For Facebook (where you will find moms, aunts, family, and friends of prom-goers): Are you headed to PROM or know someone who is? Take this quiz to find the perfect prom flowers to fit your style! Share with family and friends! www.aboutflowers.com/promquiz
"Adding relevant hashtags — like prom #promdress #prom2018 #prom2k18 #seniorprom #juniorprom — to your social media posts can help teen prom-goers who follow those hashtags find you," Sparks said.
She added, "Busy florists can simply follow SAF's lead by sharing our prom posts from Instagram.com/About_Flowers, Twitter.com/FlowerFactor and Facebook.com/AboutFlowers."
About SAF
The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884. To learn more about SAF or to join, visitsafnow.org.
Source: The Society of American Florists
