Bancroft, Wis. – Tasteful Selections™, a specialty potato brand from RPE Inc., will launch the second quarter of its yearlong Fresh campaign, beginning April 1. The campaign provides insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.
“Bite-size potatoes are a family favorite, transforming everyday meals and delivering great flavor in a small bite,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of category leader Tasteful Selections. “We are partnering with distinguished culinary experts to create versatile, inspirational dishes that satisfy a busy head-of-household’s preference for simpler, convenient meals.”
Tasteful Selections will continue its partnership with Nutritionist and Registered Dietitian Cynthia Sass, providing four videos with useful tips to keep your menu fresh. Twelve new recipes will also be available from recipe developer Annie Wang of Frites and Fries. These delicious and contemporary recipes will be available in a downloadable, sharable e-cookbook at http://www.tastefulselections.com/.
Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be introduced to help experienced and novice healthy food enthusiasts keep their menus fresh.
A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Cynthia Sass, informative infographics and videos and much more!
Buyers, merchandisers and produce managers will receive more information by contacting an RPE sales representative for details.
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
About RPE
RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE
