Bedford –The Pennsylvania Beef Council (PBC), a nonprofit organization charged with the education and promotion of beef and beef products in Pennsylvania, is pleased to unveil a new logo and website.
The PBC works on behalf of 25,000 beef, dairy and veal producers in the Commonwealth. Pennsylvania's 63,000 farm families continue to be the stewards of more than 7.7 million acres of farmland with farmers and agribusinesses continuing to be a leading economic driver in our state. PBC’s mission is to be a unified voice for beef and veal partners by sharing their legacy of commitment with the families enjoying dinner with us.
The beef council is part of a coordinated state/national effort funded by farmers through the beef checkoff program. The council’s ultimate goal is that the new brand will connect Pennsylvania’s checkoff efforts and programming to the widely recognized national Beef. It’s What’s For Dinner campaign.
Twenty-five years after the original beef campaign was created, America’s beef farmers are leveraging the equity of Beef. It’s What’s For Dinner to reintroduce the popular brand to a new generation of consumers.
The PBC collects the $1 per head beef checkoff each time an animal is sold. Fifty cents of the federal dollar is invested in the national beef demand building programs by the Cattlemen’s Beef Board. The remaining fifty cents is invested within the state for education and promotional efforts through consumer and producer outreach via the PBC.
The organization is led and has direct oversight by a 28-member board of directors made up of beef, dairy and veal producers, as well as, industry stakeholders. The new PBC website is a great resource for all things beef which is visually appealing and easy to navigate. Meet some of PA’s finest beef producers, find delicious recipes and more at www.pabeef.org.
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The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
Source: The Pennsylvania Beef Council