When New York entrepreneur Murray Greenberg opened Murray’s Cheese Shop in Greenwich Village almost 80 years ago, he never imagined it would grow into a national purveyor of fine cheese and specialty foods. Murray’s Cheese still serves its loyal foodies at the flagship store at 254 Bleecker Street, as well as hungry commuters at a booth in Grand Central Terminal, but it now also operates shops inside 400 Kroger supermarkets in 30 states.
And cheese lovers worldwide can order Murray’s fromage and other fine fare on its newly redesigned website, which is as much a community gathering place as a commerce site. “It is the heartbeat of our entire company all in one place,” says Andrew Perlgut, director of technology.
For example, site visitors can read stories under the heading “Meet the Maker” that profile the dairy farmers worldwide who contribute milk and cheese to Murray’s product lineup.
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