Jarlsberg Cheese is out with a new campaign—“Life’s Best Served With Jarlsberg”–as the Norwegian-based food brand refreshes its global platform and aligns with outside creative agencies for the first time.
Digital Surgeons handled all of the creative, including digital elements, advertising, website and media buying. Bender Group is overseeing PR outreach.
The "Life's Best Served With Jarlsberg" creative–targeting older Millennials and baby boomers–is designed to highlight memories people build around the cheese. This message is designed to be adaptable to regional markets to address local customs, celebrations, and recipes.
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