PASADENA, CA – The incredible tortilla: what is there not to love? You just open the bag, pull one out and you’re ready to make a great meal or snack in just minutes. They’re easy to use, soft and fluffy – yet strong – and every great tortilla has those unmistakable toast marks. As many North American bakers and consumers will tell you, though, baking and finding great tortillas isn’t always so easy.
“Consumers expect tortillas to be a versatile food delivery vehicle that must retain flexibility, be strong enough to hold food without cracking, tearing, or breaking apart, and must taste good,” says Dr. Tom Jondiko, Director of Formulation here at Bellarise®. “Bakers, however, need a tortilla that is consistently uniform, have good toast marks – which the US market prefers – and it must stay soft and fluffy through an adequately long shelf life.” He also pointed out three key challenges bakers and consumers face:
- Sticky tortillas are a major problem
- A loss of softness, or staling, is also a concern
- Maximising flexibility is especially important (you wouldn’t want that burrito ruining that shiny new tie from three Christmases ago, would you?)
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