LA FARGE, Wis.— Americans love to snack; snacking now accounts for half of all eating occasions. Indeed, 37 percent of the time, a snack provides one of three key meals of the day. As such, consumers want high-protein, satisfying, snacks available at home and on the go. Organic Valley satisfies that hunger with new Organic Valley Snack Kits — organic, better-for-you snacks with organic cheese, meat, and crackers — an option that provides the only organic trifecta on the market.
“There was a need for delicious, convenient, high-protein snacking,” said Brand Manager Ellie France. “Organic Valley’s cooperative of small family farms produce dairy and meat, so we were in a unique position to deliver an option with real protein, real flavor, and a clean ingredient statement with ingredients you can actually pronounce.”
Meal/snack kits is a $397MM category enjoying explosive double-digit growth in both sales and units,* and adult snack kits are leading this growth, greatly outpacing child-focused offerings.
Snackers today pay more attention to where their food comes from and how it’s made. Organic Valley Snack Kits are a perfect fit, and in an easy-peel tray to boot. And like all Organic Valley products, they’re always organic, which means no antibiotics, synthetic hormones, toxic pesticides or GMOs.
Available in three enticing, all-organic combinations — sharp cheddar and summer sausage; pepper jack and summer sausage; and mozzarella and roasted garlic summer sausage — Organic Valley snack kits offer six slices of meat, six slices of cheese, and six stone-ground wheat crackers. They’re nut-free, 230 calories or fewer, boast nearly 40 percent less sodium than leading competitors, and pack 13-14 grams of protein per serving.
Organic Valley snack kits have an SRP of $4.99, and will be available in mid-March.
* SPINS: Total US Food + Natural Channels, 52 weeks ending 1/28/2018. Category: Refrigerated Entrees. Subcategory: RF Sandwiches & Wraps
About Organic Valley
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 2,000 farmers in 35 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2016 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, soy, egg and produce products. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley).
Source: Organic Valley
