Walmart Organic Egg Lawsuit: Shoppers Claim False Advertising

Wal-Mart Stores Inc (NYSE:WMT) shares took a hit as the company faces a lawsuit regarding its organic chicken eggs.

The suit accuses the retailer of misleading customers regarding its chicken eggs, which the company calls organic, meaning they had access to the outdoors. However, those suing the company claim its chicken eggs were raised by hens in enclosed structures with no access to the outdoors.

The lawsuit is yet another example of how consumers are concerned about the veracity of organic chicken egg production practices, which is a $500 million industry. The concerns are especially great due to the U.S. Department of Agriculture (USDA) recently shelving plans to spell out what exactly it entails when a company says these birds have access to the outdoors.

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