FOWLER, Calif., – Bee Sweet Citrus is eager to help launch the second half of the Power Your Lunchbox Campaign with Produce for Kids for a second consecutive year. The Power Your Lunchbox Promise, a national campaign, aims to encourage families and their children to eat healthier lunches, after-school snacks and everyday dinners.
“After the holiday break, it can be hard for families to get back in the swing of things for the remainder of the school year. That’s where the Power Your Lunchbox Promise steps in,” said Produce for Kids Vice President Trish James. “By partnering with healthy lunchbox brands, like Bee Sweet Citrus, we’re able to inspire families, classrooms and school to eat a healthier lunch.”
The second half of the Power Your Lunchbox campaign begins on January 8th and during the duration of the campaign, families will be encouraged to take an online promise that supports healthy eating. For every promise made, sponsors of the Power Your Lunchbox Promise will make a collective $1 donation to Feeding America programs that support families and children.
In addition to the online promise, Produce for Kids will be marketing healthy meals and tips on their numerous online and social media platforms. Families are also encouraged to use the #PowerYourLunchbox hashtag throughout the campaign to share ideas and help spread awareness on social media.
“Produce for Kids has done an amazing job of sharing healthy tips and recipes with families, teachers and students,” continued Bienvenue. “Its website also does wonderful job of providing supplemental material for families and educators who want more information on improving healthy habits at home and in the classroom. We’re very excited to take part in such an amazing, health-oriented project.”
The Bee Sweet Citrus marketing team will be sharing Power Your Lunchbox campaign material on all social media platforms, as well as Registered Dietician approved recipes. For additional information about the campaign, please visit www.poweryourlunchbox.com.
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About Bee Sweet Citrus
A grower, packer and shipper of California citrus, Bee Sweet Citrus is an emerging leader in today’s agriculture industry. Founded in 1987, Bee Sweet Citrus is a family owned and operated company, and
provides over 20 different varieties of citrus to its consumers! Located in the heart of California’s Central Valley, Bee Sweet is focused on innovation, sustainability and customer satisfaction.
About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creating in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6.4 million to benefit children and families. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Source: Bee Sweet Citrus
