Kingsville, ON – For the third consecutive year, SUNSET® partnered with the Movember Foundation to raise awareness about men’s health. This year’s $20,000 donation brings the total amount raised by SUNSET® for the Movember Foundation to $60,000. As part of the month-long social media campaign, consumers uploaded more than 250 unique photos to Facebook, Twitter and Instagram with #Mokumato and #Movember to help the company share the Movember Foundation’s mission.
“At SUNSET®, we pride ourselves on growing top-quality products that enable our customers to live healthier lives” CEO Paul Mastronardi explained. “The goal of our #MoKumato campaign is to make it easier for anyone to start a conversation about important men’s health issues with men they care about. It’s all about increasing awareness and motivating men to take preventive action.”
The #Mokumato campaign was inspired by a 2014 article in Men’s Health magazine where the SUNSET® Kumato® tomato was named one of the healthiest foods for men. In recognition of this unique honor and the “growing” popularity of “No Shave November,” SUNSET® made its first $20,000 donation to the Movember Foundation in 2015.
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