This past June, Jac. Vandenberg Inc. launched their new mandarin brand, SunraysTM. The new brand was prominently featured at the Jac. Vandenberg booth this past PMA Fresh Summit in New Orleans. The SunraysTM brand is colorful, kid-friendly and features a partnership with the non-profit organization, Save the Children®.
As John Paap, with Jac. Vandenberg, explained: “When we developed Sunrays, we wanted this to be a brand that not only looked great but also did great things for both our local and international communities. Our world is facing many challenges and we often wonder how can we make a difference and create a brighter future. As an organization, we believe investing in children is the answer and we thought what better organization to support in this cause than Save The Children?”
“In Sunrays, the consumer is a getting a consistent, high quality eating mandarin while supporting a great cause. For every package packed in the Sunrays brand, we make a donation to Save The Children. That is what we call a sweet snack with an impact.”
“While Sunrays is being packed year-round, the holiday season is the perfect time of the year to promote Sunrays as it is this time of the year where charitable giving is at its highest. What's better than walking into your local grocery store during the holidays and grabbing a healthy treat while knowing you're also helping to give children the help they need?”
SunraysTM will be packing their bags in a special seasonal film during the month of December. They will also be announcing several seasonal giveaways on their social media platforms: Facebook, Instagram and Twitter.
SunraysTM, a Non-GMO Project Verified brand, is available year-round in 2lb, 3lb, and 5lb bags and 5lb boxes. Additionally, Jac. Vandenberg continues to market the reputable Bagu brand, also available year-round.
Visit www.sunrayscitrus.com for more information.
Source: Jac. Vandenberg Inc.
