Produce for Better Health Foundation’s (PBH) Fruits & Veggies—More Matters® Facebook page reached its one million “Likes” milestone this week, emphasizing its leadership position as a trusted fruit and vegetable information resource. The consumer-focused Facebook page offers relevant, visually appealing posts on fruit and vegetable research and recipes as well as tips and tricks for selecting, serving and savoring produce every day of the year. PBH’s Facebook page caters to a highly engaged audience that shares posts with friends and family; comments frequently; and produces a considerable amount of interaction with PBH’s social media team, as well as the donors who support the organization.
“We seek to deliver an engaging experience through our social media channels. We are listening to consumers as well as food influencers and helping them make fruit vegetables actionable as part of a healthy, active lifestyle,” said Wendy Reinhardt Kapsak, President and CEO of PBH. “In turn, we have earned the trust of an engaged community that is interacting with and sharing the Fruits & Veggies—More Matters® experience.”
Just last week PBH produced its first Facebook Live segment from the Produce Marketing Association (PMA) Fresh Summit. This video connected followers with five food retail dietitians who shared helpful food hacks for serving up more fruit and vegetables. Within hours of posting, thousands of followers had the viewed the segment on produce favorites. In addition to its Facebook page, PBH also manages Twitter, Pinterest and Instagram pages for Fruits & Veggies—More Matters®. In all, PBH has about 1.07 million followers across its social media channels. This trend will continue for PBH with additional digital enhancements planned in 2018.
PBH debuted on Facebook in March 2007 and has been an industry pioneer in the social space ever since. PBH has integrated fan feedback into all social media efforts, shaping online content. PBH’s social media team focuses on listening to and engaging fans in order to drive popular content such as quick recipes and prep ideas that make it easy to include more fruit and vegetables in their day for better health. Not only does PBH engage by sharing relevant information on its social media platforms, its consumer-facing website,FruitsAndVeggiesMoreMatters.org, serves hundreds of thousands of users each month. Millions of fans rely on the Fruits & Veggies—More Matters® platform annually to provide relatable, actionable, factual and unbiased information and advice.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit PBHFoundation.org and FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation
