ORANGE COUNTY, CA – Stop by Zespri booth 901, in Hall B, during the PMA Fresh Summit to blend up a smoothie on Zespri’s blender bike or relax with a cool, refreshing kiwitini; meet with their regional market development managers to plan customized programs; or go on a virtual reality tour to look inside a New Zealand kiwifruit orchard. Zespri’s vast assortment of product packaging, including a new On-The-Go SunGold Three Pack and Family Pack, will be displayed at the booth and the New Product Showcase. Be sure to visit the booth on Friday afternoon to celebrate the 20th anniversary of the Zespri brand with festive décor, delicious kiwifruit recipes and a Zespri cake.
“Last year was our first time exhibiting at PMA,” explains Sarah Deaton, Zespri’s marketing manager for North America. “Our Toasted Coconut SunGold Kiwifruit Cups were one of ten finalists in PMA’s Sensory Experience contest. We are a finalist again this year and are featuring our Zespri Kiwi Frui-shi recipe. We are also a co-sponsor of the Welcoming Reception and we have our team ready to go for the 5K run.”
The Zespri team is excited for another successful event at PMA. “We have come full circle since our launch at the show last year,” states Deaton. “This has been an incredible year for Zespri. We opened our Newport Beach office and are building our team to help our customers grow their business. We are developing Northern Hemisphere supply options to enable us to become a 12-month brand. The SunGold Kiwifruit has strong consumer demand, driven by Zespri’s consistent quality, sweet, tropical taste and longer shelf life.”
To help promote the variety of kiwifruit, Zespri introduced its new packaging design at last year’s PMA. The packaging features clean, simple imagery and messaging that highlights Zespri Kiwifruit’s freshness and taste. “Cut. Scoop. Enjoy!” is displayed with an image of a spoon in the kiwifruit to communicate its ease and convenience of eating a kiwifruit. The packaging options range from various weights of clamshells, bags, loose bulk and displays. Zespri is offering two new packaging choices for the SunGold, which are being showcased at PMA:
Zespri’s On-The-Go Bag contains three medium-sized SunGold Kiwifruit and a spife utensil that makes it easy for consumers to enjoy on the go. It’s the ideal snack to take to the park, beach, or wherever the fun may lead.
Zespri introduces the Family Pack SunGold Kiwifruit bag for shoppers seeking larger packs. As demand for healthier snacks increase, families are looking for healthy options. The Family Pack offers great nutrition and taste for the whole family to enjoy.
Visit booth 901, in Hall B, to see the new packaging options; learn more about the Zespri quality system and new Italian fruit; and get a look inside a New Zealand kiwifruit orchard with the virtual reality tour.
ABOUT ZESPRI
Zespri International exports premium kiwifruit to 59 countries and is recognized as one of the world's most successful horticulture marketing companies. Based in Mount Maunganui, New Zealand, Zespri is 100 percent owned by current or past NZ kiwifruit growers, and employs around 500 people in New Zealand, Asia, Europe and the Americas. The Zespri brand is the global leader in premium quality kiwifruit. On behalf of 2,500 growers in New Zealand and 1,200 growers based elsewhere, Zespri manages kiwifruit innovation and supply management, distribution management and marketing of Zespri Green, Zespri SunGold and Zespri Organic. For more information on Zespri North America, please visit www.zesprikiwi.com.
Source: Zespri International
