Certified American Grown recently published its first “Farm & Flower Guide” in collaboration with Florists’ Review. The publication includes Certified American Grown farm profiles, a botanical directory and a national directory of American flower farms.
Distributed in a special polybagged edition of Florists’ Review and SuperFloral magazines, the guide’s purpose is to be a resource for the industry as momentum for American Grown Flowers continues to grow and provide opportunities to grow and expand business through this trend.
A recent floral consumer trend study by the Produce Marketing Association (PMA) found that “local sourcing is a growing trend in retail,” recognizing that “local sourcing may add a point of differentiation while meeting a customers’ concerns for transparency, environmental issues and ethical sourcing.”
To read the rest of the story, please go to: Certified American Grown
