GRAND RAPIDS, MI – The healthy eating-focused Produce for Kids® campaign will again join forces with Meijer on Sept. 3 to raise funds to bring the Jump with Jill nutrition education program to schools within the Meijer footprint. The campaign takes place during National Family Meals Month and in-store recipe displays will encourage shoppers to add fresh produce to their cart and share their healthy family meals online using the hashtag #PowerYourFamilyMeal.
“Research has proven that families that eat together have kids who fare better in many measures including mental health and well-being,” said Trish James, vice president, Produce for Kids. “In our efforts to create a healthier generation, we must recognize the importance of the family meal and the impact it has on our future generation.”
In-store displays and signage showcasing the #PowerYourFamilyMeal messaging and housing recipe card takeawayswill be displayed in Meijer produce departments and will list all partnering produce companies. The signage will direct shoppers to www.produceforkids.com/meijer, which features more than 350 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details, and healthy tips from real parents.
During the Family Meals Month celebration, Meijer shoppers using Shipt, the official home delivery partner of Meijer, can identify Produce for Kids campaign produce sponsors in a dedicated in-app category. The call out is designed to drive sales of campaign partner products through the Shipt app and provide additional consumer exposure during campaign time. Additionally, four annual Meijer Shipt memberships will be given away onproduceforkids.com/meijer and partner food bloggers in the Meijer market will offer Shipt discount codes to shoppers.
“At Meijer, we know Family Meals Month is the perfect opportunity to spread the value of this activity with our shoppers,” said Tina Miller, MS RD Meijer Healthy Living Advisor. “We are proud to partner with Produce for Kids on an effort that encourages the consumption of fresh fruits and vegetables and supports our local school nutrition efforts through Jump with Jill.”
Through its partnership with Produce for Kids, Meijer and fruit and vegetable company partners have raised more than $1.2 million to benefit children's charities and have supported the implementation of 125 Jump with Jill rock ‘n roll nutrition shows at schools in Michigan, Ohio, Illinois, Wisconsin, Indiana and Kentucky. A familiar initiative to families in the Midwest, Jump with Jill is armed with catchy songs, upbeat dance moves, and a hip wardrobe to engage kids on the subject of health and leave them empowered to eat better. A complete listing of events can be found at jumpwithjill/tour.
Suppliers participating in the Meijer and Produce for Kids campaign include: Avocados From Mexico, Dole®, Earthbound Farm®, Green Giant™ Fresh, Highline Mushrooms®, Marzetti®, SUNSET® and Stemilt Grower’s Lil Snappers® kid size fruit.
For more information about the Meijer and Produce for Kids campaign, visit produceforkids.com/Meijer.
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About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6 million to benefit children and families. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
About Jump with Jill
The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, the show uses singable anthems guaranteed to get students moving and learning about healthy habits. Find this press release and high resolution images at www.jumpwithjill.com/meijer-press.
About Shipt
Shipt, the nation’s fastest growing online grocery marketplace, works with leading retailers and local stores to deliver groceries via a community of shoppers and a convenient app. Since its founding in 2014, Shipt has been rapidly expanding and now offers quality, personalized grocery delivery to over 25 million householdsin 69 markets across the country. Shipt offers unlimited grocery deliveries to members for $99 per year. The company currently has offices in Birmigham, AL and San Francisco, CA. For more information, visit Shipt.com.
Source: Produce for Kids®
