FINDLAY, Ohio – Ohio based Generative Growth II announced Tuesday that it will be rebranding and converting 14 former Marsh Supermarkets to Needler’s Fresh Market. One remaining store located in Van Wert, Ohio will adopt the already established Chief Supermarket brand. Generative Growth purchased 15 of the Marsh stores in June for $8 million.
The new exterior and interior store branding will be completed by the end of October. Customers will begin to see the new branding appear on advertising Sept. 15.
“Customers can expect a clean, fresh look with our marketing and communication,” said Julie Anderson, Vice President of Marketing and Partner in Generative Growth II.
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