Flowers represent the epitome of the “Experience Economy.” At a recent webinar by the Pantone Institute, hosted by the Produce Marketing Association, the color and culture guru’s at Pantone made a major point that today’s consumers want the experience, they want the story, they want to feel a visceral connection to the products they buy.
What better vehicle to provide that experience than cut flowers? Flowers fit into the experience economy perfectly. Although, I do find it ironic that we spend so much of our day glued-to-our-phone, yet as soon as we look up from Instagram, we desire immediate, authentic experiences.
Flowers continue to bloom and change after you’ve purchased them, adding a depth which few other purchases can offer. They are accessible and inclusive, whether you shop for flowers at your local farmer’s market, your neighborhood florist, Amazon.com or where you buy your groceries.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
