The P.E.I. Lobster Marking Board is hiring a full-time marketing expert to help the fisherman raise the status of P.E.I. lobster.
"There's a lot of things that are specific to P.E.I. that are high quality items and lobster is another one. That's why we're hiring the professionals we need to get that done right," said Charlie McGeoghegan, chair of the P.E.I. Lobster Marketing Board.
The board hopes the marketing expert can help with day-to-day marketing and add to the advertising campaigns the board has already done.
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