The food delivery market is exploding. Once reserved for pizzas, these days all sorts of meals can be delivered to your door. Most of the meals are ordered online and things can be delivered in an ever growing variety of ways, from delivery vans and takeaway cyclists to drones and pavement droids. But what do we know about the delivery of baked goods?
Baked goods delivery
When we read newspapers, magazines and research about food delivery, we hardly find anything that tells us about the delivery of bread, pastries and chocolate. Why is that? The Taste Tomorrow survey shows that consumers see patisserie and chocolate slightly more as impulse-buying food products. When it comes to bread consumers balance their bread-buying behavior between impulse and planned. Could that be the reason? Does it mean that ordering food online is a planned action? Or is it, as also revealed by Taste Tomorrow, because pastries, chocolates and bread are generally bought in small, artisanal shops and these little shops are lagging behind when it comes to food delivery compared to larger shops?
To read the rest of the story, please go to: Puratos Taste Tomorrow